Description
Writing well is for school. Writing effectively is for life.
Todd Rogers and Jessica Lasky-Fink offer the most valuable practical writing advice today. Building on their own research in behavioral science, they outline cognitive facts about how people actually read and distill them into six principles that will transform the power of your writing:
Author: Todd Rogers, Jessica Lasky-Fink
Binding Type: Hardcover
Publisher: Dutton
Published: 09/05/2023
Pages: 256
Weight: 0.94lbs
Size: 9.29h x 6.33w x 0.96d
ISBN: 9780593187487
Review Citation(s):
Publishers Weekly 06/26/2023
Shelf Awareness 09/02/2023
About the Author
Todd Rogers is a Professor of Public Policy at Harvard University, where he has won teaching awards for the past six consecutive years. He is a behavioral scientist and the co-founder of the Analyst Institute and Everyday Labs. His opinion pieces have appeared in the New York Times, the Los Angeles Times, and Politico, among others. Jessica Lasky-Fink is a Ph.D. candidate at the University of California, Berkeley, a senior analyst at EveryDay Labs, and an associate fellow with the Office of Evaluation Sciences. Her research focuses on improving the delivery of social services by connecting low-income populations to government programs.
Todd Rogers and Jessica Lasky-Fink offer the most valuable practical writing advice today. Building on their own research in behavioral science, they outline cognitive facts about how people actually read and distill them into six principles that will transform the power of your writing:
- Less is more
- Make reading easy
- Design for easy navigation
- Use enough formatting, but no more
- Tell readers why they should care
- Make responding easy
Author: Todd Rogers, Jessica Lasky-Fink
Binding Type: Hardcover
Publisher: Dutton
Published: 09/05/2023
Pages: 256
Weight: 0.94lbs
Size: 9.29h x 6.33w x 0.96d
ISBN: 9780593187487
Review Citation(s):
Publishers Weekly 06/26/2023
Shelf Awareness 09/02/2023
About the Author
Todd Rogers is a Professor of Public Policy at Harvard University, where he has won teaching awards for the past six consecutive years. He is a behavioral scientist and the co-founder of the Analyst Institute and Everyday Labs. His opinion pieces have appeared in the New York Times, the Los Angeles Times, and Politico, among others. Jessica Lasky-Fink is a Ph.D. candidate at the University of California, Berkeley, a senior analyst at EveryDay Labs, and an associate fellow with the Office of Evaluation Sciences. Her research focuses on improving the delivery of social services by connecting low-income populations to government programs.
Date Published
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